000 00376cam a22001337a 4500
008 180718b2008 xxu||||| |||| 00| 0 eng d
020 _a8188689842
082 _aT344 B541
100 _aBishop, jacqueline
245 _aEffective marketing: principles and practice
_cby Jacqueline Bishop
260 _aNew Delhi
_bOverseas Press
_c2008
300 _a220p.
650 _aMarketing
999 _c407390
_d407390