000 00573cam a22001817a 4500
008 180718b2007 xxu||||| |||| 00| 0 eng d
020 _a0749450940
082 _aT34 W925
100 _aWreden, Nick
245 _aProfit brand: how to increase the profitabukuty, accountability and sustainability of brands
_cby Nick Wreden
260 _aLondon
_bKogan Page
_c2007
300 _a210p.
650 _aCustomer relations
650 _arelationship markets
650 _amarketing
650 _aBrand name products - marketing
650 _aBrand name products - management
999 _c407401
_d407401