| 000 | 00503cam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 180718b2000 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8175541091 | ||
| 082 | _aT34 K141 | ||
| 100 | _aKapferer, Jean-Noel | ||
| 245 |
_aStrategic brand management: creating and sustaining brand equity long term _cby Jean-Noel Kapferer |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi _bKogan Page _c2000 |
||
| 300 | _a443p. | ||
| 650 | _aBrand name products - marketing | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing | ||
| 999 |
_c407404 _d407404 |
||