| 000 | 00552cam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 180718b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749451564 | ||
| 082 | _aT34 Y84 | ||
| 100 | _aYoung, Antony | ||
| 245 |
_aProfitable marketing communications: a guide to marketing return on investment _cby Antony Young and Lucy Aitken |
||
| 260 |
_aLondon _bKogan Page _c2007 |
||
| 300 | _a212p. | ||
| 650 | _aprofit | ||
| 650 | _aRate of return | ||
| 650 | _aCapital investments - evaluation | ||
| 650 | _aMarketing - management | ||
| 700 | _aAitken, Lucy | ||
| 999 |
_c407409 _d407409 |
||