000 00530cam a22001817a 4500
008 180718b2004 xxu||||| |||| 00| 0 eng d
020 _a1861975929
082 _aT34 G423
245 _aBrand warriors: corporate leaders share their winning strategies
_cedited by Fiona Gilmore
260 _aLondon
_bProfile Books
_c2004
300 _a263p.
650 _abrand name products - marketing
650 _aAdvertising
650 _aMarketing
650 _aWritten Off
650 _a(82427-Written Off)
700 _aGilmore, Fiona
999 _c407411
_d407411