000			01485pab a2200169 454500
008			180718b1999 xxu||||| |||| 00| 0 eng d
100			_aRoss, Kathleen Anne
245			_aCan diversity and community coexist in higher education?: the case of Heritage college
260			_c1999
300			_ap.1024-040
362			_aMar
520			_aA college president reviews the efforts of one small multiethnic 4-year college to improve intergroup relations in light of research concerning ethnic stereotypes. Research shows that positive intergroup contacts must have certain characteristics in order to reduce stereotypes and negative intergroup relations. Heritage College was founded in 1982 in a rural, poor, multiethnic county of Washington State that includes the Yakama Indian reservation. After describing the negative stereotypes that exist between Native Americans, Mexican Americans, and Euro-Americans in the Service area of the college, the author describes five approaches that are used at the college to reduce negative stereotypes and to build community: a strong mission and vision statement; consistent, conscious, official portrayal of positive images of all groups; the use of "stories" as a major communication mechanism; development of problem-solving techniques; and consistent campus work on the skills of intercultural communications. - Reproduced
650			_aEducation
650			_aHigher education
773			_aAmerican Behavioral Scientist
909			_a41124
999			_c41124 _d41124