000			00823pab a2200181 454500
008			180718b1999 xxu||||| |||| 00| 0 eng d
100			_aKrishnan, Rishikesha T.
245			_aCreating successful new products: challenges for Indian industry
260			_c1999
300			_ap.M114-20
362			_a31 Jul
520			_aFirms in emerging markets face unique problems in new product development such as limited purchasing power, high price sensitivity, limited design skills and experience, lack of qualified vendors and inappropriate engineering resources. This article discusses these problems and suggests questions for further research. - Reproduced
650			_aIndia - Industries
650			_aIndustrial development
700			_aPrabhu, Ganesh N.
773			_aEconomic and Political Weekly
909			_a41817
999			_c41817 _d41817