000			01088pab a2200181 454500
008			180718b1999 xxu||||| |||| 00| 0 eng d
100			_aMay, John
245			_aMarketing: a new organising principle for local government
260			_c1999
300			_ap.16-33
362			_aAutumn
520			_aA local government practitioner and a marketing academic consider the claims for marketing as a new organising principle for local government. They scrutinise the most frequent objections to the concept of marketing in this context and demonstrate that these have little or no force. This is especially true concerning the emerging paradigms of relationship marketing and Webster's development of the marketing concept. The authors conclude that a marketing philosophy underlies much of the new approach to local government service provision, and set out some of the characteristics which local government marketing needs to have. - Reproduced
650			_aMarketing
650			_aLocal government
700			_aNewman, Karin
773			_aLocal Government Studies
909			_a43036
999			_c43036 _d43036