000			01000pab a2200205 454500
008			180718b1999 xxu||||| |||| 00| 0 eng d
100			_aKhanka, S.S.
245			_aSmall industry products: need for rural marketing
260			_c1999
300			_ap.23-27
362			_aNov
520			_aMarket research is needed before the project is started and so also on a periodical basis for an ongoing project. It helps in planning the future requirements of the enterprise. The Government should also set up marketing organisations in different parts of the country to help market small industry products criss-crossing the country. Branding also sells the product. Branding has to be done very carefully keeping in mind the rural psyche, tastes and preferences. - Reproduced
650			_aIndia - Industries, Small scale
650			_aSmall scale industry
650			_aRural development - India
650			_aMarketing - India
650			_aMarketing
773			_aKurukshetra
909			_a43063
999			_c43063 _d43063