000 00361cam a22001217a 4500
008 180718b1972 xxu||||| |||| 00| 0 eng d
082 _aT34 M189
245 _aMarketing for managers: the practical man's guide to a complex subject
_cedited by Colin Mclver
260 _aLondon
_bLongman
_c1972
300 _a224p.
650 _aMarketing
700 _aMclver, Colin
999 _c432831
_d432831