000 00332cam a22001217a 4500
008 180718b1959 xxu||||| |||| 00| 0 eng d
082 _aT3471 W755
100 _aWiseman, Mark
245 _aThe new anatomy of advertising
_cby Mark Wiseman
260 _aNew York
_bHarper and Brothers
_c1959
300 _axx, 265p.
650 _aAnatomy
999 _c433060
_d433060