000			00381cam a22001217a 4500
008			180718b1971 xxu||||| |||| 00| 0 eng d
082			_aT3471 Si54 c.2
100			_aSimon, Jullian L.
245			_aThe management of advertising _cby Jullian L. Simon
260			_aEnglewood Cliffs, New Jersey _bPrentice- Hall, Inc. _c1971
300			_axii, 287p.
650			_aAdvertising--Management
999			_c433067 _d433067