000 00589cam a22001697a 4500
008 180718b2011 xxu||||| |||| 00| 0 eng d
020 _a9788184050677
082 _aT34x73 H829a
100 _aHovland, Roxanne
245 _aAdvertising, society and consumer culture
_cby Roxanne Hovland and Joyce M. Wolburg
260 _aNew Delhi
_bReference Press
_c2011
300 _a197p.
650 _aConsumer behavior --United States
650 _aConsumption (Economics) --Social aspects --United States
650 _aAdvertising --Social aspects --United States
700 _aWolburg, Joyce M.
999 _c441915
_d441915