000			00536cam a22001697a 4500
008			180718b2012 xxu||||| |||| 00| 0 eng d
020			_a9788184050752
082			_aT15 P839
100			_aPosavac, Steven S.
245			_aAdvertising, marketing and brand building: understanding consumer behaviour _cby Steven S. Posavac
260			_aNew Delhi _bReference Press _c2012
300			_a331p.
650			_aConsumer behavior--Research
650			_aInternet marketing
650			_aMarketing research
650			_aAdvertising--Research
999			_c442516 _d442516