| 000 | 00454cam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 180718b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788132113409 | ||
| 082 | _aI5 K96p | ||
| 100 | _aKumar, V. | ||
| 245 |
_aProfitable customer engagement : concepts, metrics, and strategies _cby V. Kumar |
||
| 260 |
_aNew Delhi _bSage _c2013 |
||
| 300 | _a311p. | ||
| 650 | _aProfit | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aCustomer relations -- Management | ||
| 999 |
_c443934 _d443934 |
||