000			00673pab a2200169 454500
008			180718b1999 xxu||||| |||| 00| 0 eng d
100			_aKhan, Mumtaz Ahmad
245			_aThe Japanese style of marketing: lessons for South Asian managers
260			_c1999
300			_ap.41-44
362			_aJan-Mar
520			_aIn this paper, the author recounts the experience of the Japanese style of marketing during his 24-week tenure at Japan's Hosei University and concludes that many lessons can be learnt by South Asian managers from the Japanese. - Reproduced
650			_aManagers
650			_aMarketing
773			_aSouth Asian Journal of Management
909			_a44497
999			_c44497 _d44497