000			01045pab a2200169 454500
008			180718b2000 xxu||||| |||| 00| 0 eng d
100			_aTodd, Peter M.
245			_aThe ecological rationality of mechanisms evolved to make up minds
260			_c2000
300			_ap.940-56
362			_aMar
520			_aSelective pressures favoring rapid decisions would have led to the evolution of simple decision-making mechanisms that could take the form of heuristics and rules that use as little available information as possible. Such decision heuristics can only be ecologically rational - yielding accurate inferences in particular problem domains - if they exploit the way that information is structured in the environment. The author presents a variety of fast and frugal heuristics that are ecologically rational and shows how they can be organized in the mind's adaptive toolbox of decision-making strategies. - Reproduced
650			_aPsychology
650			_aDecision making
773			_aAmerican Behavioral Scientist
909			_a44556
999			_c44556 _d44556