000 00373cam a22001217a 4500
008 180718b2012 xxu||||| |||| 00| 0 eng d
020 _a9780749465155
100 _aKapferer, Jean-Noel
245 _aNew strategic brand manaagement : advanced insights and strategic thinking
_cby Jean - Noel Kapferer
250 _a5th
260 _aLondon
_bKoganpage
_c2012
300 _a492p.
999 _c446120
_d446120