000			01103pab a2200157 454500
008			180718b2000 xxu||||| |||| 00| 0 eng d
100			_aRahman, Mahfoozur
245			_aRural marketing challenges in the new millennium: an Indian perspective
260			_c2000
300			_ap.179-86
520			_aToday, when globalisation is taking place the worldover, and when the rules and regulations of GATT, adopted in the Uruguay Round, are being followed by all members of GATT, the significance of agricultural marketing in India assumes higher proportions. However, because of non-development of rural marketing on sound commercial lines, the Indian farmer still remained poor, ignorant and illiterate. In this paper, the author suggests that if the country has to develop the rural sector, it has to realise the challenges of the next millennium and has to proactively develop the strategies for marketing the agricultural produce, so that the farmers may fetch a fair price. - Reproduced
650			_aMarketing - India
650			_aAgricultural markets
773			_aBusiness Review
909			_a45470
999			_c45470 _d45470