000			01264pab a2200169 454500
008			180718b2000 xxu||||| |||| 00| 0 eng d
100			_aSahaf, M.A.
245			_aStudying marketing through cases: a guideline to the student
260			_c2000
300			_ap.45-54
520			_aCase studies have been widely accepted as an effective way of exposing students to the realities of business. A case approach forces a student to deal with problems as they actually occur in a marketing organisation. In fact it brings realism into management education in general and marketing in particular. As a consequence, the case method for studying marketing has enjoyed a steady and continuing increase both in popularity and use. However, its effectiveness has often been challenged partly because of some misconceptions about the application of case method and partly because of some students who find the process of case analysis difficult. It is against this backdrop that the present paper attempts to clear these misconceptions and at the same time suggests a simple but effective framework for the analysis of a case. - Reproduced
650			_aStudents
650			_aCase studies
650			_aManagement education
773			_aBusiness Review
909			_a45482
999			_c45482 _d45482