000			01133pab a2200157 454500
008			180718b2001 xxu||||| |||| 00| 0 eng d
100			_aFineman, Stephen
245			_aFashioning the environment
260			_c2001
300			_ap.17-31
362			_aFeb
520			_aShould we regard `greening' as a management fashion? While green concerns are prevalent in political and industrial rhetoric, how is greening made to appear attractive and productive to organizational actors who plainly feel just the opposite? This paper explores the social and emotional architecture of greening, and its tensions and contradictions. Against a background of `received' theory on management fashions, it examines the institutional context of greening, the role of consultants, stakeholder voices and the active efforts of industry to capture greening on its own terms. The analysis shows that, despite a strong societal surge towards greening, it can often appear neither attractive nor rational to industry - yet it is adopted, or presented, in some form. - Reproduced
650			_aManagement
773			_aOrganization
909			_a47779
999			_c47779 _d47779