| 000 | 00422cam a22001337a 4500 | ||
|---|---|---|---|
| 008 | 180718b1962 xxu||||| |||| 00| 0 eng d | ||
| 082 | _aT3471x73 N213m | ||
| 100 | _aWolfe, Harry Deane., et.al | ||
| 245 |
_aMeasuring advertising results _cby Harry Deane Wolfe and other |
||
| 260 |
_aNew York _bNational Industrial Conference Board _c1962 |
||
| 300 | _a177p. | ||
| 650 | _aAdvertising - USA - Case Studies | ||
| 700 | _aNICB | ||
| 999 |
_c480847 _d480847 |
||