| 000 | 00518cam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 180718b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1291396190 | ||
| 082 | _aT34 K56 | ||
| 100 | _aKim, W. Chan | ||
| 245 |
_aBlue ocean strategy: how to create uncontested market space and make the competition irrelevant _cby W. Chan Kim and Renee Mauborgne |
||
| 260 |
_aMassachusetts _bHarvard Business School _c2005 |
||
| 300 | _a240p. | ||
| 650 | _aMarket segmentation | ||
| 650 | _aNew products | ||
| 700 | _aMauborgne, Renee | ||
| 999 |
_c493244 _d493244 |
||