000 00416cam a22001457a 4500
008 180718b2005 xxu||||| |||| 00| 0 eng d
020 _a8177080946
082 _aT15 G959
100 _aGupta, Soma Sen
245 _aConsumer behaviour: dynamics of building brand equity
_cby Soma Sen Gupta
260 _aDelhi
_bNew Century
_c2005
300 _a297p.
650 _aConsumer protection
650 _aConsumer behaviour
999 _c493251
_d493251