| 000 | 00489cam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 180718b1998 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8120312198 | ||
| 082 | _aT3471 B321 | ||
| 100 | _aBatra, Rajeev | ||
| 245 |
_aAdvertising management _cby Rajeev Batra, John G. Myers and David A. Aaker |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi _bPrentice-Hall of India _c1998 |
||
| 300 | _a754p. | ||
| 650 | _aAdvertising --Management. | ||
| 700 | _aAaker, David A. | ||
| 700 | _aMyers,John G. | ||
| 999 |
_c493528 _d493528 |
||