000			01045pab a2200181 454500
008			180718b2000 xxu||||| |||| 00| 0 eng d
100			_aRawat, Ajay
245			_aOrganizational effectiveness through public relations practices - a behavioral approach
260			_c2000
300			_ap.59-70
362			_aJan-Mar
520			_aThis article is an attempt to understand existing dilemma and differences in the perception of public relations practitioners. The major thrust is on defining it as a full-fledged department, which acts as a `change agent'. Its activities are experience-based attempts to improve organization's problem-solving and renewal process. This paper precisely emphasises that public relations is essentially a business oriented philosophy concerning the management of people in order to obtain added value for them and thus achieve competitive advantage. - Reproduced
650			_aOrganizational effectiveness
650			_aManagement
650			_aOrganizations
773			_aManpower Journal
909			_a49722
999			_c49722 _d49722