000			01133pab a2200157 454500
008			180718b2001 xxu||||| |||| 00| 0 eng d
100			_aAgrawal, Richa
245			_aGreen marketing: an emerging trends
260			_c2001
300			_ap.111-16
362			_aApr
520			_aEnvironmentalism has become a worldwide force and has gained broad public support. The growing environmental concern has forced many consumers to analyse their buying and consumption behaviour. Business and specially marketing is under pressure from society to make and provide those goods and services which do not pollute the environment and help in sustaining the ecological balance. Responding to this pressure the concept of green marketing has emerged in the last few years. The paper attempts to present a comprehensive picture of green marketing and also seeks to analyse if green marketing is just a gimmick to gain consumers' sympathy or is in fact an answer to the growing consumer concerns for their physical environment. - Reproduced
650			_aEnvironment
773			_aPrestige Journal of Management and Research
909			_a49874
999			_c49874 _d49874