000 00384cam a22001337a 4500
008 180718b1963 xxu||||| |||| 00| 0 eng d
082 _aT34 H834
100 _aHoward, John A.
245 _aMarketing: executive and buyer behavior
_cby John A. Howard
260 _aNew York
_bColumbia University Press
_c1963
300 _axi, 218p.
650 _aDecision-making.
650 _aMarketing
999 _c500850
_d500850