000 00603cam a22001457a 4500
008 180718b2011 xxu||||| |||| 00| 0 eng d
082 _aAPPPA 2010-11/LAL
100 _aLal, Pradeep Michael
245 _aEvaluating the role of media in consumer education and awareness: a case study of "Jago Grahak Jago" media initiative
_cby Pradeep Michael Lal
260 _aNew Delhi
_bIndian Institute of Public Administration
_c2011
300 _a123p.
500 _aAn APPPA M.Phil dissertation, 2010-11 (Guide: Prof. Suresh Misra)
650 _aConsumer -Behaviour- India
650 _aConsumer -Education -India
999 _c502395
_d502395