000 00485cam a22001457a 4500
008 180718b2007 xxu||||| |||| 00| 0 eng d
082 _aT15 K96c
100 _aKumar, Alok
245 _aCustomer relationship management:concepts & applications
_cBy Alok Kumar, Chhabi Sinha, and Rakesh Sharma
260 _aNew Delhi
_bBiztantra
_c2007
300 _a350p.
650 _aCustomer relationship management
650 _aRelationship marketing
650 _aCustomer relations -- Management
999 _c502973
_d502973