000 00413cam a22001337a 4500
008 180718b2008 xxu||||| |||| 00| 0 eng d
082 _aT34 N441w
100 _aNewwell, Frederick
245 _aWhy CRM Doesn't work : how to win by letting customers manage the relationship
_cby Frederick Newell
260 _aNew Delhi
_bKogan page
_c2008
300 _a263p.
650 _aMarketing
650 _aCustomer relations
999 _c502978
_d502978