000 00396cam a22001337a 4500
008 180718b2005 xxu||||| |||| 00| 0 eng d
020 _a0761932968
082 _aT15 Se75c
100 _aSeth Rakesh
245 _aCreating customer delight: the how and why of CRM
_cBy Rakesh Seth and Kirti Seth
260 _aNew Delhi
_bSage
_c2005
300 _a154p.
650 _aCustomer relations -- Management
999 _c503043
_d503043