000 00443cam a22001457a 4500
008 180718b2001 xxu||||| |||| 00| 0 eng d
020 _a8178290022
082 _aT15 K141
100 _aKapoor Jagdeep
245 _a24 Brand Mantras : Finding a Place in the Minds and Hearts of Consumers
_cBy Jagdeep Kapoor
260 _aNew Delhi
_bSage Publication
_c2001
300 _a111p.
650 _aCustomer relations
650 _aBrand name products
999 _c503116
_d503116