000 00670cam a22002177a 4500
008 180718b2013 xxu||||| |||| 00| 0 eng d
020 _a8186641688
082 _aT34 C344
100 _aChacharkar, D.Y.
245 _aBrand imitation, counterfeiting and consumers
_cBy. D.Y. Chacharkar
260 _aNew Delhi
_bCentre for consumer studies, IIPA
_c2013
300 _a81p.
650 _aAdvertising
650 _aEconomics, finance, business & management
650 _aSales & marketing
650 _aBusiness & management
650 _aStrategic Planning
650 _aMarketing/Direct
650 _aResearch & Development
650 _aAdvertising & Promotion
999 _c503153
_d503153