000 00412nam a2200157Ia 4500
008 181130s2018 xx 000 0 und d
100 _aGanesh, Anjali
245 _aRole of marketing mix in buying behavior
260 _c2018
300 _ap.7-14.
504 _dJan-Mar
650 _aConsumer behavior
650 _aMarketing
773 _aIndian Journal of Training and Development
906 _aMarketing
999 _c506428
_d506428