000			01455nam a2200181Ia 4500
008			181130s2018 xx 000 0 und d
100			_aShaw, Daron
245			_aTesting overall and synergistic campaign effects in a partisan statewide election
260			_c2018
300			_ap.361-379.
504			_dJun
520			_aAlthough studies based on field experiments and large-N�surveys have enhanced our understanding of how campaigns affect U.S. elections, few of these projects have (1) considered the synergistic effects of distinct aspects of the campaign, (2) focused on statewide, partisan elections, or (3) considered the durability of any estimated campaign effects. We rely on a massive field experiment from the 2014 Texas gubernatorial campaign to assess the individual, synergistic, and collective impact of a variety of outreach modes on the electorate. The data demonstrate some durable synergistic and overall campaign effects on voters� attitudes toward the sponsoring candidate, with lesser effects on turnout. In addition, while the results indicate that television is rightly considered the most effective mover of voters, radio and Internet advertising also have notable effects and may, in fact, deliver a better return on investment. - Reproduced.
650			_aCampaign funds
650			_aElections
700			_aBlunt, Christopher and Seaborn, Brent
773			_aPolitical Research Quarterly
906			_aElections
999			_c506828 _d506828