000			01693nam a2200193 4500
999			_c507184 _d507184
008			190205b ||||| |||| 00| 0 eng d
100			_aMcCarthy, Lucy _91067
245			_aVoiceless but empowered farmers in corporate supply chains: _bcontradictory imagery and instrumental approach to empowerment
260			_c2018
300			_ap.609-635.
520			_aThere have been calls for a shift of focus toward the political and power-laden aspects of transitioning toward socially equitable global supply chains. This article offers an empirically grounded response to these calls from a critical realist stance in the context of global food supply chains. We examine how an imaginary for sustainable farming structured around an instrumental construction of empowerment limits what is viewed as permissible, desirable, and possible in global food supply chains. We adopt a multimodal critical discourse analysis to examine the sustainable farming imaginary for smallholder farmers constructed by one large organization, Unilever, in a series of videos produced and disseminated on YouTube. We expose the underlying mechanisms of power and marginalization at work within the sustainability imaginary and show how ‘empowerment’ has the potential to create new dependencies for these farmers. We recontextualize the representations to show that while the imaginary may be commercially feasible, it is less achievable in terms of empowering smallholder farmers. - Reproduced.
650			_aFarmers _91068
650			_aFood supply chain _91069
700			_aTouboulic, Anne _91070
700			_aMattews, Lee _91071
773			_aOrganization
906			_aFood supply
942			_2ddc _cAR