| 000 | 02548cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c507451 _d507451 |
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| 001 | 20585250 | ||
| 005 | 20190328145408.0 | ||
| 008 | 180716t20182018xxkab b 001 0 eng d | ||
| 010 | _a 2018302517 | ||
| 020 |
_a9781108416139 _q(hardback) |
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| 020 |
_a1108416136 _q(hardback) |
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| 035 | _a(OCoLC)on1021036298 | ||
| 040 |
_aDKAGE _beng _cDKAGE _erda _dOCLCO _dYDX _dOCLCF _dEAU _dDLC |
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| 042 | _alccopycat | ||
| 043 | _aa-ii--- | ||
| 050 | 0 | 0 |
_aJA85.2.I4 _bN49 2018 |
| 082 | 0 | 4 | _aI548 N495 |
| 100 | 1 |
_aNeyazi, Taberez Ahmed, _d1977- _91687 |
|
| 245 | 1 | 0 |
_aPolitical communication and mobilisation : _bthe Hindi media in India / _cby Taberez Ahmed Neyazi. |
| 260 |
_aUnited Kingdom _bCambridge University Press _c2018 |
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| 300 |
_axv, 234p. : _billustrations, maps ; _c24 cm |
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| 504 | _aIncludes bibliographical references (pages [197]-223) and index. | ||
| 520 | _aThis book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than 40 per cent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. It also looks at the transformations occurring in the countryside and small towns, away from the glare of the Delhi TV studios. There is commercialisation and infotainment, along with a concern for the poor and the marginalised in the Hindi media-mediated democratic transformation, which is defined here as mobilisation for electoral politics and civil society activism. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, one another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation. | ||
| 650 | 0 |
_aCommunication in politics _zIndia. _91688 |
|
| 650 | 0 |
_aMass media _xPolitical aspects _zIndia. _91689 |
|
| 650 | 0 |
_aHindi newspapers _zIndia. _91690 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 | _2ddc | ||