000 00439nam a2200145 4500
999 _c510250
_d510250
008 190808b ||||| |||| 00| 0 eng d
100 _aKumar, Swatantra
_97916
245 _aIntegrated marketing communication through strategic consistency: an innovative proposal for future marketing
260 _c2019
300 _ap.22-40.
700 _aBaijal, Sanjay
_97917
773 _aArtha Vijnana
906 _aMarketing
942 _2ddc
_cAR