000			01795nam a2200169 4500
999			_c511344 _d511344
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100			_aBhat, Suhail Ahmad _910812
245			_aUnderstanding social marketing and well-being: a review of selective databases
260			_bVikalpa
300			_a44(2), Apr-Jun, 2019: p.75-87.
520			_aThis article presents a systematic review of social marketing and well-being. It summarizes key findings of different research articles and identifies important research gaps that need to be addressed by future research. This study explores, analyses, and presents a literature review by closely examining 94 articles. The articles focusing on social marketing and well-being have been retrieved from the databases of leading social marketing and management journals for the period 1998–2017. Adopting a content analysis method, the article presents a framework describing various antecedents, mediators, moderators, and well-being dimensions. Researchers suggest that a focused empirical and a mixed research approach be used to study social marketing and well-being. The implications of the study will help future researchers in developing robust and comprehensive models regarding social marketing and well-being. The study provides a basic theoretical background for future action or empirical research by identifying the research gaps in the area of social marketing and well-being. The study also assists social marketing managers in designing campaigns that are aimed to transform societies into a more competent, free, equitable, fair and sustainable community. - Reproduced.
700			_aDarzi, Mushtaq Ahmad _910813
700			_aHakim, Iqbal Ahmad _910814
773			_aVikalpa
906			_aSocial marketing - India
942			_2ddc _cAR