000			01731nam a2200181 4500
999			_c512554 _d512554
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100			_aKantola, Anu _914008
245			_aAffect in governmentality: Top executives managing the affective milieu of market liberalisation
260			_bOrganization
300			_a26(6), Nov, 2019: p.761-782.
520			_aThis article explores the role of affect in governmentality and develops the concept of the ‘affective milieu’ to better understand liberal forms of managerial control in market environments. Taking Foucault’s writings on consent, security and technologies of self as a vantage point, we suggest that the regimes of governmentality are both rational and affective milieus and propose that the Spinozan–Deleuzian affect theory provides an entry point for exploring how regimes of governmentality operate as affective milieus. The Spinozan–Deleuzian affect theory helps in understanding affective complexities and attempts to create affective alliances in governmentality. Elucidating this point, we explore how top executives at globally operating paper and metal companies entered a new affective milieu when going through market liberalisation. The affective milieu oscillates between the dangers and promises of the market. Using the notion of priming, we analyse how the top executives use the affective threats and promises of the opening markets and how they attempted to develop managerial techniques to incite and orient employees in the new milieu. - Reproduced.
650			_aManagement _914009
700			_aSeeck, Hannele _914010
700			_aMannevuo, Mona _914011
773			_aOrganization
906			_aLiberalisation
942			_2ddc _cAR