000			02055nam a2200169 4500
999			_c512555 _d512555
008			191129b ||||| |||| 00| 0 eng d
100			_aBudd, Kate et al _914015
245			_aMetaphor, morality and legitimacy: A critical discourse analysis of the media framing of the payday loan industry
260			_bOrganization
300			_a26(6), Nov, 2019: p.802-829.
520			_aThis study examines the metaphors used in the British press to characterize the payday loan industry in order to develop our understanding of organizational delegitimation. Drawing on critical discourse analysis and theories of moral panic, we show how the metaphors used in the press framed the industry as a ‘moral problem’. The study identified four root metaphors that were used to undertake moral problematization: predators and parasites, orientation, warfare and pathology. We show how these metaphors played a key role in the construction of a moral panic through two framing functions: first by constructing images of the damage and danger caused by the firms and second by attributing agency in such a way that moral responsibility was assigned to the organizations. We also extend the discussion of our findings to explore the ideological dimensions of the moral panic. We develop a critical analysis that points to the potential scapegoating role of the discourse, which served as a convenient moral crusade for the government and other neo-liberal supporters to pursue, while detracting attention away from the underlying socio-economic context, including austerity policies, the decline in real wages and the deregulation of the finance sector. From this critical perspective, payday loan companies can be seen as a ‘folk devil’ through which society’s fears about finance capitalism are articulated, creating disproportionate exaggeration and alarm, while the system as a whole can remain intact. - Reproduced.
650			_aLoan industry _914016
650			_aMass media _914017
773			_aOrganization
906			_aLoans
942			_2ddc _cAR