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100 _aPeticca-Harris, Amanda
_917555
245 _aPostcapitalist precarious work and those in the ‘drivers’ seat: Exploring the motivations and lived experiences of Uber drivers in Canada
260 _aOrganization
300 _a27(1), Jan 2019. p. 36-59
520 _aIn this inductive, qualitative study, we observe how Uber, a company often hailed as being the poster-child of the sharing economy facilitated through a digital platform may also at times represent and reinforce postcapitalist hyper-exploitation. Drawing on the motivations and lived experiences of 31 Uber drivers in Toronto, Canada, we provide insights into three groups of Uber drivers: (1) those that are driving part-time to earn extra money in conjunction with studying or doing other jobs, (2) those that are unemployed and for whom driving for Uber is the only source of income, and (3) professional drivers, who are trying to keep pace with the durable digital landscape and competitive marketplace. We emphasize the ways in which each driver group simultaneously acknowledges and rejects their own precarious employment by distancing techniques such as minimizing the risks and accentuating the advantages of the driver role. We relate these findings to a broader discussion about how driving for Uber fuels the traditional capitalist narrative that working hard and having a dream will lead to advancement, security and success. We conclude by discussing other alternative economies within the sharing economy. - Reproduced
650 _aDigital platforms, lived experiences, sharing economy, postcapitalism, Uber
_917531
700 _aNadia deGama, France
_917532
700 _a Ravishankar, M. N.
_917533
773 _aOrganization
906 _aTRANSPORT
942 _cAR