000			01411nam a22001577a 4500
999			_c514162 _d514162
008			201012b ||||| |||| 00| 0 eng d
100			_aBarrage, Lint, Eric Chyn, and Justine Hastings _918526
245			_aAdvertising and environmental stewardship: evidence from the BP oil spill
260			_aAmerican Economic Journal: Economic Policy
300			_a12(1), Feb, 2020: p. 33-61.
520			_aThis paper explores whether private markets can incentivize environmental stewardship. We examine the consumer response to the 2010 BP oil spill and test how BP's investment in the 2000–2008 "Beyond Petroleum" green advertising campaign affected this response. We find evidence consistent with consumer punishment: BP station margins and volumes declined by 2.9 cents per gallon and 4.2 percent, respectively, in the month after the spill. However, pre-spill advertising significantly dampened the price response, and may have reduced brand switching by BP stations. These results indicate that firms may have incentives to engage in green advertising without investments in environmental stewardship.- Reproduced
650			_aEmpirical Analysis, Environment and Development, Environment and Trade, Sustainability, Environmental Accounts and Accounting, Environmental Equity, Population Growth _918524
773			_aAmerican Economic Journal: Economic Policy
906			_aCONSUMER ECONOMICS
942			_cAR