000			01508nam a22001577a 4500
999			_c514293 _d514293
008			201024b ||||| |||| 00| 0 eng d
100			_aPowell, Madline and Osborne Stephen P. _919738
245			_aSocial enterprises, marketing, and sustainable public service provision
260			_aInternational Review of Administrative Sciences
300			_a86(1), Mar, 2020: p.62-79
520			_aThis article explores whether social enterprises are capable of fulfilling the public policy rhetoric surrounding them, to become sustainable providers of public services. It does this by examining their marketing activity within North-East England and focuses on social enterprises delivering adult social care public services. It finds that social enterprises are employing a product-dominant approach to marketing rather than a service-oriented, relationship marketing, approach. This undermines their ability to build the enduring relationships with all their key stakeholders that are the key to effective service management and fatally weakens their potential as sustainable public service providers. The article subsequently uses service theory to build an alternative model of marketing and business practice predicated precisely upon the need to build such relationships.- Reproduced
650			_aMarketing, Public services, Service marketing, Social enterprise, Sustainability _918863
773			_aInternational Review of Administrative Sciences
906			_aSERVICE MARKETING
942			_cAR