000 01250nam a22001457a 4500
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100 _aMiravete, Eugendio J. Seim, Katja and Thurk, Jeff
_920709
245 _aOne markup to rule them all: Taxation by liquor pricing regulation
260 _aAmerican Economic Journal: Microeconomics
300 _a12(1), Feb, 2020: p.1-41
520 _aCommodity taxation often involves uniform tax rates. We use alcohol laws that tax differentiated spirits with a comprehensive uniform markup to evaluate redistribution generated by such simple tax policy. We document preference heterogeneity among consumers, variation in product demand elasticities, and market power among producers with heterogeneous product portfolios. Relative to more flexible product-level markups recognizing demand heterogeneity and strategic price responses of firms, we find that the uniform markup underprices less elastic spirits, implicitly subsidizing low-income and less educated residents. The uniform markup grants additional market power to small specialized firms whose product positioning benefits from the policy.- Reproduced
773 _aAmerican Economic Journal: Microeconomics
906 _aTAXATION
942 _cAR