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100 _aChang, Jen-Wen.
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245 _aThe Economics of crowdfunding
260 _aAmerican Economic Journal Microeconomics
300 _a12(2), May, 2020: p. 257-280
520 _aAn entrepreneur finances her project via crowdfunding. She chooses a funding mechanism (fixed or flexible), a price, and a funding goal. Under fixed funding, money is refunded if the goal is not met; under flexible funding, there is no refund. Backers observe signals about project value and decide whether to contribute or postpone purchase to the retail stage. Using the linkage principle, we show that the optimal campaign uses fixed funding. Furthermore, we show that an entrepreneur who is not financially constrained can approximately extract full surplus using fixed funding. Therefore, crowdfunding is attractive to both small and large entrepreneurs. - Reproduced
650 _aFinancing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
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773 _aAmerican Economic Journal Microeconomics
906 _aCORPORATE GOVERNANCE
942 _cAR