000			01641nam a22001577a 4500
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100			_aBehera, Y.D.P., Sahoo, S.K. and Sahoo, T.R. _923927
245			_aConsumers' differential perception towards financial products: The key-driver of purchase decision by social media
260			_aAbhigyan
300			_a38(2), Jul-Sep, 2020: p.11-23
520			_aThe evolution of social media has not only brought the socialisation into next higher level, but also justified to be a better marketing channel for the financial product. In this context, the research problem of this study can be defined as “can the purchase decision-making of any particular financial product be driven by social media that form differential perception along the moderation effect of past experience?” The current study is following descriptive research design, where relevant literature relating to social media, differential perception, the role of past experience, and decision making of financial products' customers enabled the authors to propose a model. Other major results of this study refer that four major dimensions of social media are driving the 'differential perception'. The level at which differential perception will be accelerated or decelerated, at that level purchase decision can be changed with the moderation effect of customers' past experience with financial products. - Reproduced
650			_aSocial media, Financial product consumers, Purchase decision, Key driver, Differential perception, Past experience. _920864
773			_aAbhigyan
906			_aCONSUMPTION
942			_cAR