000			01151nam a22001457a 4500
999			_c517338 _d517338
008			210710b ||||| |||| 00| 0 eng d
100			_aCalvano, Emilio and Polo, Michele _926473
245			_aStrategic differentiation by business models: Free-to-air and pay-TV
260			_aThe Economic Journal: A Journal of the Royal Economic Society
300			_a130(625), Jan, 2020: p.50-64
520			_aBroadcasting markets are marked by the coexistence of outlets with radically different business models, some offering content free of charge and relying on advertising, others charging for access and airing few ads. We develop a model with competing broadcasters that leads to endogenous differentiation in business models. Differentiation is not driven by the heterogeneity of agents as in classic works. Rather it relates to the ‘two-sided’ nature of these markets. A key driver is a strong form of strategic substitutability induced by natural properties of technology that allows advertisers to reach viewers. – Reproduced
773			_aThe Economic Journal: A Journal of the Royal Economic Society
906			_aMASS MEDIA
942			_cAR