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100 _aJames, Oliver and Jilke, Sebastian
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245 _aMarketization reforms and co-production: Does ownership of service delivery structures and customer language matter?
260 _aPublic Administration: An International Quarterly
300 _a98(4), Dec, 2020: p.941-957
520 _aIn public services that are tax funded, public goods are sometimes marketized by being delivered using private companies instead of public organizations. In addition, marketization reforms can entail service users being described as customers for the service rather than as citizens. We assess the effects of these aspects of marketization reforms on users' willingness to co-produce public services. First, service delivery using private companies risks reducing users' willingness to co-produce because firms cannot commit ex ante to not appropriate donated labour for private gain. Second, using customer-oriented language risks reductions by priming individualistic market norms that lower prosocial motivation compared to citizen-oriented language priming citizenship duty. Using three survey experiments in the United States, we find that delivery structures are not neutral. Private firms delivering local public services reduce users' willingness to co-produce, although similar effects are not evident from priming customer rather than citizenship thinking. – Reproduced
773 _aPublic Administration: An International Quarterly
906 _aPUBLIC SERVICE DELIVERY
942 _cAR